**PRINCIPAL DUTIES & RESPONSIBILITIES: **
• Corporate website (prudential.com.my)
- Implements the day to day update, refreshes, and general maintenance of the corporate website, which includes coordination with multiple local PAMB divisions, identifying optimisation opportunities, carrying out analytics and reporting.
- Works closely with PCA and Regional Technologies to execute regional initiatives.
- Works with specialist 3rd party vendors to create & refresh content (copy & visual) for the corporate website.
• Lead generation
- Supports relevant internal PAMB and external parties to successfully deliver high quality leads.
- Implement and continuously optimise PAMB’s SEO/SEM (Brand & Campaigns) to fuel organic growth and minimise wastage.
• Data analytics
- Ensure all campaign sites/web pages and editorial content are tagged correctly, and data is being correctly tracked. Reviews data from campaign activities from multiple digital platforms including corporate website on an ongoing and regular basis.
- Identifies opportunities from the study of data that can inform creative, media and marketing decisions.
- Constantly monitor trends and make necessary recommendations as relevant
• Social & Digital Campaign activities:
- Maintain Always-On digital presence on social media platforms through timely implementation of overall social media strategy, content marketing and consumer engagement activities
- Be detail oriented in ensuring all digital marketing efforts are compliant and adheres to all regulation, process, protocol and procedures.
• Bachelor's degree in Internet marketing, or a related area is preferred.
Experience & Knowledge
• High fluency in written and spoken English. Fluency in Bahasa Malaysia and/or Chinese will be an added advantage.
• Basic understanding of search engine marketing, SEO, pay-per-click advertising, and web analytics.
• Curious, creative, huge capacity to learn, multi-tasker, organized, self-starter, positive thinker, solution-oriented.
• Strong interpersonal skills.
• Self-motivating and constant desire to keep abreast with latest social & digital trends.