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Senior Business Specialist [email protected]

Posted on:

Full Time




Malaysia : WP - Kuala Lumpur


Job Scope


  • Define and understand end-to-end [email protected] (company & Indi) customer journey in driving [email protected] portfolio growth.
  • Manages overall IT solution implementation plan (i.e. development, testing) and responsible for the end delivery of change of request (CRs) pertaining to all Retail Banking application software/ technology projects associated with [email protected] to ensure that the software/ technology delivers the desired business functionality to the required quality in compliance to the Bank’s business rules & operational process as well as statutory & regulatory obligations.
  • Work closely with respective internal & external stakeholders to create a segment stickiness & value proposition by growing the customer product holding (i.e. end to end process from acquisition till fulfillment stage).
  • Monitoring deliverables and ensuring timely completion of projects.
  • Proposing, planning, managing & executing marketing plans & activities according to product strategy to meet Bank goals & objectives.


  • Create a superior customer experience for [email protected] customers through awareness/ acquisition/ engagement/ retention stage which inclusive of digital platform (ie design, develop APIs via [email protected] portal)
  • Improve & develop [email protected] employee propositions to address customers' banking & lifestyle needs.
  • Work closely with internal & external stakeholders in driving the cross selling strategies through partnerships and loyalty programs in achieving ROI under [email protected] segment
  • Generate new ideas with latest market analysis and customer needs thorough collaboration with partners with an enhanced customer journey to sustain business growth and maintain competitiveness in the market.
  • Develop and implement campaigns to increase conversion in [email protected] portfolio
  • Develop a seamless product onboarding journey & enhanced the existing process, system & journey by launching MVPs.
  • Design, plan and implement end-to-end sales and marketing campaigns to increase/growth the product take-up rate.
  • Manage and monitor project implementation to ensure a quality delivery that contribute to business benefits within the approved project scope, time and budget
  • Ensure successful delivery of assigned Change of Request (CR) associated to [email protected]
  • To liaise with related internal/external parties to scope, define & deliver accurate & clear business requirements, statement of works (SOW), technical specifications and other necessary / documentation to support the delivery of project objectives & project outcomes which inclusive of preparation of concept papers, approval memos, RFI/RFP, costing for new/ system enhancement
  • Collaborate with Group Marketing to develop marketing strategies/ collaterals to drive cross selling/ engagement and retention
  • Collaborate with Customer Analytics Departments/ Group Analytics in deriving In-depth analysis based on harvested data with solutions
  • Coordinate and provide support on [email protected] related matters/enquiries to ensure an adequate service level to customers

Job Requirement

  • Must possess at least a Bachelor Degree
  • 2-3 years’ experience in Banking with exposures in business or marketing development and experience in payroll role/@work.

Other skills required:

  • Solid business acumen and strategic thinking & insight
  • Innovative, creative thinking, good analytical and communication skills
  • Ability to work effectively with internal & external partners across different platforms
  • Ability to understand business objectives and align it with customer experience

Minimum Year of Working Experience

2 Years

Minimum Qualification

Bachelor's Degree

Minimum Grade

Not Specified

Field Of Study

Not Specified


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