Senior Business Specialist [email protected]

PRIMARY OBJECTIVE:

• Define and understand end-to-end [email protected] (company & Indi) customer journey in driving [email protected] portfolio growth.
• Manages overall IT solution implementation plan (i.e. development, testing) and responsible for the end delivery of change of request (CRs) pertaining to all Retail Banking application software/ technology projects associated with [email protected] to ensure that the software/ technology delivers the desired business functionality to the required quality in compliance to the Bank’s business rules & operational process as well as statutory & regulatory obligations.
• Work closely with respective internal & external stakeholders to create a segment stickiness & value proposition by growing the customer product holding (i.e. end to end process from acquisition till fulfillment stage).
• Monitoring deliverables and ensuring timely completion of projects.
• Proposing, planning, managing & executing marketing plans & activities according to product strategy to meet Bank goals & objectives.

KEY RESPONSIBILITIES:

• Create a superior customer experience for [email protected] customers through awareness/ acquisition/ engagement/ retention stage which inclusive of digital platform (ie design, develop APIs via [email protected] portal)
• Improve & develop [email protected] employee propositions to address customers' banking & lifestyle needs.
• Work closely with internal & external stakeholders in driving the cross selling strategies through partnerships and loyalty programs in achieving ROI under [email protected] segment
• Generate new ideas with latest market analysis and customer needs thorough collaboration with partners with an enhanced customer journey to sustain business growth and maintain competitiveness in the market.
• Develop and implement campaigns to increase conversion in [email protected] portfolio
• Develop a seamless product onboarding journey & enhanced the existing process, system & journey by launching MVPs.
• Design, plan and implement end-to-end sales and marketing campaigns to increase/growth the product take-up rate.
• Manage and monitor project implementation to ensure a quality delivery that contribute to business benefits within the approved project scope, time and budget
• Ensure successful delivery of assigned Change of Request (CR) associated to [email protected]
• To liaise with related internal/external parties to scope, define & deliver accurate & clear business requirements, statement of works (SOW), technical specifications and other necessary / documentation to support the delivery of project objectives & project outcomes which inclusive of preparation of concept papers, approval memos, RFI/RFP, costing for new/ system enhancement
• Collaborate with Group Marketing to develop marketing strategies/ collaterals to drive cross selling/ engagement and retention
• Collaborate with Customer Analytics Departments/ Group Analytics in deriving In-depth analysis based on harvested data with solutions
• Coordinate and provide support on [email protected] related matters/enquiries to ensure an adequate service level to customers