AirAsia BIG Loyalty Programme was established in November 2011 and is owned and operated by BIG Loyalty Sdn Bhd (924656-U) (Formerly known as Think Big Digital Sdn Bhd) (“BL”) , a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. The loyalty programme makes all seats redeemable by utilising AirAsia BIG Points. Other member-exclusive privileges include 24-hour priority booking for all AirAsia sales.
AirAsia BIG Loyalty was named the Loyalty Programme of the Year in 2016, and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing, and Best Use of Social at The Loyalty & Engagement Awards 2016.
The AirAsia BIG Loyalty mobile app is available for download on the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.