Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN content and consumer company in the Digital, TV, Radio and Commerce space.
The company serves 23 million individuals in 5.7 million households, or 76% of Malaysian households, who are watching Astro content both linear and on demand across all screens.
NJOI Prepaid, the company’s subscription-free TV service, offers all Malaysians free access to 29 TV and 20 radio channels on TV and mobile devices. With its subscription-free model, NJOI Prepaid has been well-received and will continue to drive the company’s market reach.
Astro Radio includes Malaysia’s highest rated stations across key languages and there are available on both terrestrial and digital channels, reaching 16.2 million weekly listeners.
The company’s digital assets host 7.3 million average monthly unique visitors across the digital platforms of its entertainment and lifestyle brands. Astro GO and NJOI Now, its OTT platforms, cater to each individual’s demand to access their preferred content anytime, anywhere, and across multiple screens.
The company’s commerce play, Go Shop, is carried across TV, online and mobile platforms with 1.6 million registered users in Malaysia and Singapore, fulfilling customers’ lifestyle needs in the comfort of their homes.
Astro holds the distinction of the ‘Gold’ award in the Media and Entertainment category at the Putra Brand Awards for 9 consecutive years from 2010 to 2018 and the IDC Digital Awards for Malaysia in 2017 and 2018.
Astro Kasih is the company’s CSR arm, whose award winning programmes have been recognised for its innovation and life-changing impact on the community it aspires to serve.