Driving the Workforce to be the Change

With the launch of British American Tobacco (BAT) Malaysia’s new employee value proposition, the FMCG company is spurring its people to become the change they wish to see in the world. After all, change starts from within.

Over the past year, the COVID-19 pandemic has accelerated change and transformed the way businesses operate globally. As a result, new ways of working that are empowered by digitalisation is becoming the way forward for companies to adapt to this new norm. However, many organisations fail to realise the significant changes that need to be made for their prospective and current employees to unlock their potential.

Enter BAT Malaysia, acknowledging that as ways of working are changing along with the world, it needs to adapt to these changes, and adapting to these changes starts with its people. With that, BAT Malaysia recently launched its new employee value proposition (EVP) ‘Be The Change’ in July.

The newly launched EVP works hand in hand with the company’s vision of A Better Tomorrow™, characterising its people with the organisation’s ethos of being: Empowered. Set the context for teams and trust their expertise. Challenge one another while collaborating and holding each other accountable to deliver.

Bold. Empower the BAT community to dream big with innovative ideas while making tough decisions quickly and proudly standing accountable for them. Be resilient and fearless to compete.

Fast. Speed matters. Set a clear direction and move fast towards it in unison. Keep it simple and focus on outcomes. Diverse The BAT community values different perspectives and builds on the diversity of thought to expand ideas, knowledge and experiences. Challenge yourself to be open minded and recognise unconscious bias.

Responsible. Taking action to reduce the health impact of the business by ensuring the best quality products for consumers, the best place to work for its people, and the best results for shareholders.

Instilling these values within the BAT community is bound to take it one step closer to A Better Tomorrow™. The new EVP encompasses aspects that can allow management to better understand the needs of their employees and build a positive environment to attract and inspire great talent.

In building A Better TomorrowTM, BAT Malaysia aims to drive its energetic workforce to become the change they wish to see in the world. Becoming the change means that everyone can make a positive impact on the future.

In order to have talent gain better insight in what it means to ‘Be The Change’, BAT introduced the three pillars necessary to fully understand this revolutionary EVP.

Bring Your Difference. In the coming years, the business landscape will continue to change more than ever before. It is only by this change will organisations be able to spark innovation to better serve their people. Driving a successful diversity strategy requires internal affairs to embrace different capabilities, gender, and backgrounds in the workplace. As such, BAT is striving to create a melting pot of talent and abilities through its first pillar, “Bring Your Difference”.

Authenticity is at the core of BAT’s agile, inclusive culture, and that has inspired its people to be driven and constantly look for new ideas to innovate. That is achieved by hiring great talent of different backgrounds, fields of study, and experiences to build a diverse and synergistic workforce. In the end, whether you are a fresh graduate or an experienced professional, you can be certain that diversity is well celebrated and embraced at BAT.

Work on The World Stage. BAT has created a platform that provides unique opportunities to its employees to connect and collaborate with members of BAT’s community from around the world. No matter where your location, you can build a global experience. From exposure to international projects to facilitating dynamic career growth, BAT empowers its people with the freedom to work across different fields of expertise and constantly grow in new ways. Through its second pillar, “Work on The World Stage,” BAT aims to introduce candidates to employees from different markets and diverse backgrounds.

As a global business operating through one truly connected network, BAT is a borderless business that provides its talent with opportunities to work in different end markets to experience a truly international work culture. Additionally, the Global Graduates at BAT are provided a platform to build relationships with international colleagues and learn about the global business through their Global Grad Academy in the UK.

Make a Positive Impact. With sustainability at the core of its purpose, the people at BAT are always working together to create A Better Tomorrow. BAT constantly empowers its employees to work with the latest technology and explore new fields of stimulation to make its business more sustainable and reduce the health impact of its products. This is where the third pillar, “Make a Positive Impact”, is used to introduce candidates to employees who are engaged in sustainability projects within the organisation.

Whatever your role is in BAT, you will always play a part in key business breakthroughs, helping the organisation transform to be better for people and the planet. By using the latest ideas and tools, BAT is constantly working to reduce the health impacts on both existing and future products, achieve carbon neutrality, and eliminate unnecessary waste to create a better tomorrow. From beginning to end, BAT wants to change its products and processes for the better. This means less waste, lower emissions, reduced health impact.

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